promotion - promotional tools
the band is seen, not just heard
the artists style, star status, image are made regognisable
bands develop a personal image through music videos.
they have fun, they get out of the studio
it offers a way to gt the emotions and feelings of the song heard
visual narrative, and metaphores can enhance the song
promotion for the label and other artists
audience can identify with characters in music videos especially given a narrative element.
music videos are highly stylised representations of the band - the look styling, hair make upis carefully considered and managed.
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